In my role as Lead Designer at Toku, I worked closely with a team of four developers across a wide range of initiatives.
My responsibilities included building a cohesive and scalable design system, delivering end-to-end SaaS product designs under tight timelines, and designing our mobile app experience. I also created mockups and interactive demos for our Series A extended funding presentations.
In addition, I collaborated with external partners to support product integrations with platforms such as:
Salesforce, Singapore Airlines, FoodPanda, and Ce La Vie Hotels.
I designed Toku's Customer Engagement platform, focusing on the Contact Centre and Campaign Manager.
Working alongside marketing, project management, and developers, I translated customer insights into features
grounded in real user behaviors — keeping user needs front and center while balancing business goals.
- Designed the Contact Centre and Campaign Manager interfaces
- Collaborated cross-functionally to define scope and feature priorities
- Validated design decisions through user research and stakeholder reviews
I produced frameworks, prototypes, and web design work that clarified product vision and supported key decisions.
I designed across multiple platforms and coordinated closely with other designers and their PM partners to adapt
features for each platform's context.
- Built prototypes and design frameworks to align stakeholders
- Adapted designs across multiple platform contexts
- Presented work to senior stakeholders to secure approval and drive alignment
I designed the embedded communication integrations that connected Toku's platform with external partners,
including Salesforce, Singapore Airlines, FoodPanda, and Ce La Vie Hotels. This involved designing voice,
messaging, in-app calling, and widget features tailored to each partner's context.
- Designed app communication integrations for 4 partner organizations
- Adapted embedded features (voice, messaging, in-app calling, widgets) per partner needs
- Worked with partner-facing teams to ensure design fit each platform's requirements
I developed and presented design demos used in investor and prospective client conversations, contributing to a $5M Series A
extension. I also produced presentations and frameworks that supported leadership in communicating product strategy.
- Created investor facing prototype demos that supported a $5M Series A extension
- Contributed to product vision artifacts used across the organization
